Business Analyst Next Gen Demand

Job Purpose

The Business Analyst – Next Generation Digital Platforms is responsible for translating business demand into clear, structured functional and non-functional requirements for modern digital platforms, including mobile applications, web applications, APIs, and associated digital services.

The role serves as the primary bridge between Business, Product, Technology, Architecture, Delivery, and Operations teams, ensuring that new digital capabilities, enhancements, and customer experience initiatives are delivered with clear, traceable, and testable requirements.

Reporting to the Head of Technology & Information Security, this role supports disciplined demand management, solution definition, and successful delivery of next-generation digital platform initiatives.

Key Performance Areas (KPAs)

Demand Management

• Gather, analyse, and document business, operational, and customer experience requirements for digital platforms and customer-facing applications.
• Facilitate workshops, design-thinking sessions, interviews, and discovery sessions with business, product, and technical stakeholders.
• Define and document customer journeys, business processes, workflows, and use cases for new digital capabilities.
• Perform impact assessments to evaluate operational, technical, customer, and business implications of proposed enhancements.
• Identify opportunities to improve business processes, digital experiences, and operational efficiency.

Solution Definition

• Develop Business Requirement Documents (BRDs), Functional Requirement Documents (FRDs), User Stories, process flows, and functional specifications.
• Define clear, measurable, and testable acceptance criteria aligned with customer experience and business objectives.
• Support solution design validation to ensure requirements are accurately translated into technical solutions.
• Work closely with Architecture, Engineering, and Delivery teams to validate solution feasibility and implementation approaches.
• Support functional testing, User Acceptance Testing (UAT), production readiness, and release activities.

Stakeholder Management

• Act as the primary liaison between business stakeholders, product teams, and technology delivery teams.
• Maintain end-to-end traceability of business requirements from initial request through development, testing, deployment, and implementation.
• Support prioritisation and grooming of the product backlog in collaboration with Product Owners and business sponsors.
• Facilitate communication across cross-functional teams to ensure successful project delivery.
• Build strong relationships with internal stakeholders and external technology partners where applicable.

Governance

• Maintain and manage the demand backlog in accordance with organisational governance processes.
• Participate in project governance meetings, steering committees, change advisory boards, and solution review sessions.
• Support production readiness reviews and post-implementation reviews to validate business outcomes.
• Ensure documentation is complete, current, and maintained throughout the project lifecycle.
• Promote adherence to organisational standards, quality assurance processes, and change management practices.

Education

• Bachelor’s degree in Information Systems, Business Administration, Computer Science, Engineering, or a related discipline.

Experience

• 5–8 years of experience as a Business Analyst supporting technology-enabled business transformation initiatives.
• Minimum of 3 years of experience supporting enterprise digital platforms, mobile applications, web applications, customer-facing technology solutions, or enterprise software implementations.
• Demonstrated experience working within both Agile and Waterfall delivery methodologies.
• Proven experience producing high-quality Business Requirement Documents (BRDs), Functional Requirement Documents (FRDs), User Stories, process models, and Requirements Traceability Matrices (RTMs).
• Experience supporting User Acceptance Testing (UAT), production releases, and business readiness activities.
• Experience working collaboratively with business, product, architecture, engineering, QA, and delivery teams.

Technical & Functional Skills

• Business Analysis Methodologies (BABOK)
• Requirements Elicitation, Analysis, and Traceability
• Customer Journey Mapping
• Business Process Modelling (BPMN)
• Process Mapping and Workflow Analysis