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Marketing Campaign Manager

Location: Salary:
Type: Contract Start Date: ASAP
Posted: about 1 month ago Contact: Megan Bristow

Megan is looking for a Marketing Campaign Manager to work on a 6-month contract. The role is remote with the opportunity to go in the office if wanted. £350 – 400 per day inside IR35.

 

The role:

· Supports the Marketing Lead/Senior Manager by contributing to the ongoing planning process. Responsible for delivering insights and recommendations derived from previous campaign performance to deliver ongoing effectiveness.

· Specifies campaigns, budgets and plans across channels to meet agreed business and marketing objectives. Regularly monitors and reports on performance and shares learning with all relevant stakeholders.

· Manages the development and delivery of all aspects of CRM campaign activity, including contact strategy, insight collation, brief development, creative development, production and optimisation.

· Makes full use of customer audience data and other resources to achieve optimal targeting for campaigns.

· Responsible for post-campaign analysis to ensure comprehensive measurement of all aspects of campaign performance against agreed KPIs.

 

Requirements:

· CRM experience in a highly commercial, consumer facing industry.

· Strong knowledge of email best practice and performance analytics.

· Solid experience in designing and delivering complex dynamic Email and DM campaigns, working with email service providers, data teams and fulfilment houses.

· Marketing/Business related degree or equivalent experience

· CIM/ IDM qualification

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