Country Brand Leader – Internal Medicines

Job Title: Country Brand Leader – Internal Medicines
Contract Type: Contract
Location: Walton Oaks
Contact Name: Naomi Conn
Job Published: August 14, 2017 14:06

Job Description

This is an opportunity to join the UK Smoking Cessation Brand Marketing team at a critical and exciting time in the brand lifecycle, with renewed inclusion of smoking cessation in to multiple NHS customer metrics and an unprecedented opportunity to partner with the NHS. The Smoking Cessation CBL will be the senior marketer working alongside a Country Marketing Executive. In line with the Regional Marketing purpose, the CBL is accountable for managing all Brand related marketing activities as well as maximising growth opportunities for Smoking Cessation in the UK through innovation and patient focus and in line with regional/Global strategies. The CBL drives alignment between the region (Brand Leads / Cluster Leads) and the country (commercial country leads) regarding strategy and tactics. The CBL is the person representing Smoking Cessation at a country level in alignment with the commercial country leads. The CBL drives operational excellence at a country level and brings customer & marketplace insight into the regional team to influence and shape European strategy and tactics. This role will deliver flawless execution of marketing plans, adapted to local needs, for a strong customer experience whilst creating sustainable value, incorporating strong financial management skills & accountability for the local DME budget

• Fluency in English language and local language
• University degree required (business administration or scientific degree preferred)
• 3-5 years marketing experience in pharmaceutical industry
• Knowledge of local regulatory policies
• Willingness to travel as required
• Experience managing revenues and costs
• Track record of working collaboratively with others across functions
• Experience interacting with external customers & stakeholders and acting upon customer insights
• Office location
• Travel ability required

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