AB Restaurang Rouletter is founded by Bill Lindwall and Rolf Lundström. Business is conducted primarily in southern and central Sweden.
Partnership established with AB Roulett Konsult & Spelautomater founded by Per Hamberg and Lars Kling. Business is now conducted all over the country.
The Cherry name and cherry symbol are registered.
New legislation enables restaurants licensed to sell wine to provide slot machines with winnings payable in Swedish kronors.
The Swedish parliament passes a resolution banning slot machines. The foundation of the Cherry companies’ operations disappears in the course of a month. A comprehensive reorganization is begun.
The Cherry companies recruit several Swedish commercial gaming companies and finances the acquisitions with a new share issue. The foundation for a new corporation is created.
The Cherry companies run slot machines and casino gaming operations in a number of Eastern European countries.
Developments in Eastern Europe result in big losses for the Cherry companies. The board passes a resolution to streamline operations and reduce or liquidate operations in Eastern Europe. The company concentrates on its gaming operations in Sweden and on board vessels within Scandinavia.
The Cherry companies are once again making a profit.
The Cherry companies acquire Casino Invent in Umeå, thereby strengthening their position in Norrland and Göteborg.
The company's B-share starts trading on SBI-listan (today's NGM Equity) 26 March. In February, the business starts using wheels of fortune. The Swedish parliament passes a resolution forbidding wheels of fortune from 1 January.
Cherry acquires 35% of Net Entertainment AB.
Cherry acquires First Casino. Maritime operation in the Mediterranean is started. A partnership agreement is signed with AB Svenska Spel concerning token machines. Cherry invests excess liquidity in IT companies, primarily within the Internet sector.
Cherry acquires Kinnevik's shares in Net Entertainment. The acquisition is financed by a directed share issue after which Kinnevik becomes Cherry's largest shareholder. The parent company's B-share is listed on OM Stockholm Stock Exchange's O-list on 22 June.
Cherry is forced to implement cost saving measures and write down goodwill in Net Entertainment.
Pontus Lindwall returns as Cherry's CEO. Cherry realizes the year's only oversubscribed preferred issue and takes in SEK 20 million from existing shareholders. Net Entertainment sells its first CasinoModule to Expekt.com. The Jack Vegas partnership agreement with Svenska Spel expires as planned.
Cherry buys into the English sports betting company Betsson.com. Net Entertainment delivers CasinoModules to several Internet gaming companies. Cherry first signs a test agreement, then a comprehensive, permanent contract with Danska Shell for the establishment of gaming environments at their gas stations. Net Entertainment's revenues increase sharply and the company becomes profitable.
Net Entertainment delivers a significant number of CasinoModules to international customers. Revenues within the Internet operation increase by over 100%. Net Entertainment acquires a gaming license on Malta. Betsson.com, the jointly-owned betting exchange, experiences strong growth and a commercial breakthrough.
Net Entertainment is showing strong progress and the company's products are further developed. Cherry acquires outstanding shares in Betsson Group. Betsson Group poker is showing strong growth. Cherry, Net Entertainment and Betsson Technologies moves to new office in Spårvagnshallarna. Cherry announces that Cherry will be split up in three different companies and that Cherry Casino and Net Entertainment will be distributed to the share holders.
Cherry changes its name to Betsson Group and Cherry Casino is distributed to the shareholders.
Betsson distributes Net Entertainment to the shareholders.
Betsson passes 1 billion SEK in revenues.
Betsson rings the Nasdaq bell in New York on the 27th of May. Sports book gaming for mobile phones is launched and Betsson Group gets rewarded as most responsible gaming operator at EGR Awards.
Betsson launches Betsson Group Business Solutions to further develop its B2B-business. A development office is opened in Manila and Betsson Malta Ltd sells its Turkish customer base. A new flexible gaming platform is launched.
A Joint Venture is established in China. Betsson Group acquires fast growing competitor Betsafe. Pontus Lindwall quits as CEO on the 30th of June and hands over to Magnus Silfverberg.
Betsson Group sets Guinness World Record® for the largest ever jackpot payout for an online slots game €11,736,375 and picks up the prestigious "Casino Operator of the Year " award at the 2012 annual EGR awards.
History of Betsson Group
- Providing Effective Staffing Solutions