History of Betsson Group

1963 AB Restaurang Rouletter is founded by Bill Lindwall and Rolf Lundström. Business is conducted primarily in southern and central Sweden.
 

CLICK TO
WATCH
OUR VIDEO
1968 Partnership established with AB Roulett Konsult & Spelautomater founded by Per Hamberg and Lars Kling. Business is now conducted all over the country.
 
1972 The Cherry name and cherry symbol are registered.
 
 
1973 New legislation enables restaurants licensed to sell wine to provide slot machines with winnings payable in Swedish kronors.
 
 
1978 The Swedish parliament passes a resolution banning slot machines. The foundation of the Cherry companies’ operations disappears in the course of a month. A comprehensive reorganization is begun.
 
 
1984 The Cherry companies recruit several Swedish commercial gaming companies and finances the acquisitions with a new share issue. The foundation for a new corporation is created.
 
 
1986-1991 The Cherry companies run slot machines and casino gaming operations in a number of Eastern European countries.
 
 
1992 Developments in Eastern Europe result in big losses for the Cherry companies. The board passes a resolution to streamline operations and reduce or liquidate operations in Eastern Europe. The company concentrates on its gaming operations in Sweden and on board vessels within Scandinavia.
 
 
1993 The Cherry companies are once again making a profit.
 
 
1994 The Cherry companies acquire Casino Invent in Umeå, thereby strengthening their position in Norrland and Göteborg.
 
 
1996 The company's B-share starts trading on SBI-listan (today's NGM Equity) 26 March. In February, the business starts using wheels of fortune. The Swedish parliament passes a resolution forbidding wheels of fortune from 1 January.
 
 
1998 Cherry acquires 35% of Net Entertainment AB.
 
 
1999 Cherry acquires First Casino. Maritime operation in the Mediterranean is started. A partnership agreement is signed with AB Svenska Spel concerning token machines. Cherry invests excess liquidity in IT companies, primarily within the Internet sector.
 
 
2000 Cherry acquires Kinnevik's shares in Net Entertainment. The acquisition is financed by a directed share issue after which Kinnevik becomes Cherry's largest shareholder. The parent company's B-share is listed on OM Stockholm Stock Exchange's O-list on 22 June.
 
 
2001 Cherry is forced to implement cost saving measures and write down goodwill in Net Entertainment.
 
 
2002 Pontus Lindwall returns as Cherry's CEO. Cherry realizes the year's only oversubscribed preferred issue and takes in SEK 20 million from existing shareholders. Net Entertainment sells its first CasinoModule to Expekt.com. The Jack Vegas partnership agreement with Svenska Spel expires as planned.
 
 
2003 Cherry buys into the English sports betting company Betsson.com. Net Entertainment delivers CasinoModules to several Internet gaming companies. Cherry first signs a test agreement, then a comprehensive, permanent contract with Danska Shell for the establishment of gaming environments at their gas stations. Net Entertainment's revenues increase sharply and the company becomes profitable.
 
 
2004 Net Entertainment delivers a significant number of CasinoModules to international customers. Revenues within the Internet operation increase by over 100%. Net Entertainment acquires a gaming license on Malta. Betsson.com, the jointly-owned betting exchange, experiences strong growth and a commercial breakthrough.
 
 
2005 Net Entertainment is showing strong progress and the company's products are further developed. Cherry acquires outstanding shares in Betsson Group. Betsson Group poker is showing strong growth. Cherry, Net Entertainment and Betsson Technologies moves to new office in Spårvagnshallarna. Cherry announces that Cherry will be split up in three different companies and that Cherry Casino and Net Entertainment will be distributed to the share holders.
 
 
2006 Cherry changes its name to Betsson Group and Cherry Casino is distributed to the shareholders.
 
 
2007 Betsson distributes Net Entertainment to the shareholders.
 
 
2008 Betsson passes 1 billion SEK in revenues.
 
 
2009 Betsson rings the Nasdaq bell in New York on the 27th of May. Sports book gaming for mobile phones is launched and Betsson Group gets rewarded as most responsible gaming operator at EGR Awards.
 
 
2010 Betsson launches Betsson Group Business Solutions to further develop its B2B-business. A development office is opened in Manila and Betsson Malta Ltd sells its Turkish customer base. A new flexible gaming platform is launched.
 
 
2011 A Joint Venture is established in China. Betsson Group acquires fast growing competitor Betsafe. Pontus Lindwall quits as CEO on the 30th of June and hands over to Magnus Silfverberg.
 
 
2012 Betsson Group sets Guinness World Record® for the largest ever jackpot payout for an online slots game €11,736,375 and picks up the prestigious "Casino Operator  of the Year " award at the 2012  annual EGR awards.
 
 
     
You are here: Our History